Orange, California Restaurant Reviews

Der Wienerschnitzel Presents Tijuana Taxi

Der Wienerschnitzel Presents Tijuana Taxi
Der Wienerschnitzel Presents Tijuana Taxi

I bet you didn’t know that many years ago Der Wienerschnitzel wasn’t just in the Hot Dog with Chili Sauce business but was in the music production business as well!

Here is the story behind this and some other interesting cross promotional albums of the same ilk. (From Space Age Pop)

Worth mentioning for the entertainment value if not the music are George Garabedian’s TJB clone albums, recorded on his Mark 56 label for a in-store sales and promos by fast-food chains such as Taco Bell, Der Wienerschnitzel, and Pizza Inn, as well as for Squirt, Diet Pepsi, and other sodas. For the most part, the music is a weak imitation of the TJB sound, but you can usually find a few groaners in the liner notes. The one to look for is “Tijuana Picnic” for Kentucky Fried Chicken, which features Colonel Sanders enjoying a dejeuner sur les herbes on the front and his observations about people and places on the back.

If you aren’t familiar with the Tijuana Picnic, well let me show you the cover…

Colonel Sander's Tijuana Picnic
Colonel Sander's Tijuana Picnic

For those of you that are interested I have included additional pictures of the back cover for Tijuana Taxi below, just click on the slideshow to see larger pictures.

And lastly the story of Der Wienerschnitzel.

Der Success Story of Der Wienerschnitzel

(“The Company On The Move”)

In 1961 Der Wienerschnitzel was born in Wilmington, California, the brainchild of John N. Galardo, now only 28. He had one hot dog stand operating – successfully employing his limited menu ideas; four types of hot dogs and four drinks. “Nothing More – Nothing Less” still remains the company’s menu slogan today. Only, instead of one store, Der Wienerschnitzel International now has 100 stores in operation. This album celebrates this milestone of growth. In the year 1966 alone D/W added 79 stores, having started the year with 21! Since originating in California the string of D/W stores stretch steadily eastward and now includes the states of Arizona,
Colorado, Texas, and Utah.

The modest price, 15 cents, for either Der Chili Dog, Der Mustard Dog, or Der Kraut Dog is only possibly through speedy stand service to the public and a high volume of sales. Der Polish Dog, replete with a slice of cheese and pickle, is understandably higher priced. Der Wienerschnitzel maintains its own bakeries, particularly in areas where bread costs are high. The saving is passed on to the consuming public.

A drive through the red roofed, A-framed building thus assures you of quality food, speedily, and courteously served, at a sensible and fair price.

“Look For Der Red Roof”

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