Press release for Mimi’s Cafe remodel launch that is starting in Orange County. They are going to be installing full service bars and updating the decor.
MIMI’S CAFE BRINGS NEW LOOK TO IRVINE
Upscale Casual Restaurant Plans Reopening Celebration on 4030 Barranca Parkway
TUSTIN, Calif. (November 17, 2008) – Mimi’s Cafe, a collection of upscale casual dining restaurants, will celebrate the grand reopening of its Irvine restaurant with a series of community events. City officials and community members will attend the ribbon cutting on Thursday, November 20, while more than $3,000 worth of free gift cards and coupons will be offered to guests. Prior to the ribbon cutting, Wednesday, November 19 will be a day of delicious fundraising with a percentage of the day’s proceeds benefiting Children’s Hospital of Orange County (CHOC). During these events, guests can experience the redesigned restaurant and sample Mimi’s Cafe’s new “Just Enough” – favorite menu items now available in smaller portions – and “Comfort Classics” prepared fresh daily from scratch.
“Mimi’s Cafe has been part of the Irvine community for many years. We are thrilled to share the enhanced Mimi’s Cafe dining experience with our loyal guests and new visitors.” said Tim Pulido, president of Mimi’s Cafe.
The Irvine location follows recent reopenings in San Bernardino and Laguna Niguel as the newly updated décor will eventually roll out to the 139 locations nationwide. The new design also includes a full service bar with specialty drinks including the Mimitini and Fresh Squeezed Margaritas.
As part of the Irvine reopening, Mimi’s Cafe will be raising funds for CHOC. “We are thankful for all of the years of support from Mimi’s Cafe. It’s a great way to get the community involved in a fun way,” said Zachariah Moonitz, manager of special events. Funds raised will benefit the Childlife’s program, which has aided hundreds of thousands of Orange County families.
To mark its official reopening, Mimi’s Cafe has the following community events taking place:
Wednesday, November 19
Food, Friends & Fun Day – Irvine guests can help give back to the community. With the support of the Small Guild, Mimi’s Cafe is donating 15 percent of the day’s proceeds to CHOC for everyone that presents the special flyer. To receive the flyer, please contact Jeanne Turner at jeannet@mimiscafe.com.
Thursday, November 20
Meet Me at Mimi’s – The first 75, 18-year-old plus guests at Mimi’s Cafe will receive free gift cards valued up to $100 beginning at 11 a.m. Other valuable offers will be awarded totaling more than $3,000 in giveaways throughout the day. Mimi’s Cafe West Coast director of operations, Steve Standlea; city officials, Nour Al-Hashimi and Amy Choo; and CHOC will participate in the official ribbon cutting at 10:30 a.m.
The Irvine Mimi’s Cafe is located at 4030 Barranca Parkway and restaurant hours are from 7 a.m. to 11 p.m. For more information on Mimi’s Cafe, please visit www.mimiscafe.com.
About Mimi’s Cafe
Mimi’s Cafe is a collection of upscale casual dining restaurants with 139 locations in 22 states. Mimi’s Cafe is a unit wholly owned by Bob Evans Farms, Inc. a publicly traded company (NASDAQ ticker symbol BOBE) is known and loved for its full breakfast, lunch and dinner menus with high-quality, eclectic cuisine, unparalleled service and tastefully appointed décor.
About CHOC
Children’s Hospital of Orange County’s (CHOC) mission is to nurture, advance and protect the health and well-being of children.
